Brand strategy is a long-term plan that guides how a company builds, presents, and grows its brand in the market. It defines what the brand stands for, what makes it unique, and how it connects with its audience. A strong brand strategy includes the brand’s purpose, values, personality, and message that customers should remember. It helps create a consistent identity through visuals, tone, and customer experience. With a clear brand strategy, businesses can build trust, stand out from competitors, and develop loyal customers.