360° marketing is a comprehensive marketing approach that covers all possible touchpoints where a brand interacts with its audience. It ensures that the brand communicates a consistent message across multiple channels such as social media, television, print, online ads, events, and in-store promotions. The goal of 360° marketing is to create a seamless and memorable experience for customers, increasing brand awareness, engagement, and loyalty. By integrating every marketing channel, businesses can reach their audience effectively and reinforce their brand identity at every opportunity.