Paid advertising is a digital marketing method in which businesses pay to display their ads on search engines, websites, or social platforms to reach a targeted audience. It helps companies gain quick visibility, attract potential customers, and promote products or services effectively. Facebook ads are a form of paid advertising that appear on Facebook and its connected platforms such as Instagram and Messenger. These ads allow businesses to choose their audience based on factors like age, location, interests, and behavior. Facebook ads are widely used because they offer powerful targeting options, measurable results, and a variety of formats such as images, videos, and carousel ads to engage users